Why Big Hammer?

In the hardlines industry, better content means more sales in more mediums. That's why Big Hammer Data is the industry's #1 data solution.

As a certified GDSN data pool, Big Hammer meets all the requirements of GS1®. But that's only the beginning. Our Hardlines Marketing Data Pool is the choice of the largest retailers and thousands of key industry suppliers who know the power of extended selling using digital images, rich marketing copy and complete "content for commerce." These leading retailers and suppliers know what is needed to show and sell consistently in multiple channels in a multi-national marketplace.

Big Hammer is also the largest private data pool in the hardlines industry with 5,500 suppliers and over 300,000 product items, which include 21 million product attributes. As the preferred provider for The Home Depot's® own GDSN, marketing and private data pool initiatives, Big Hammer is the new standard for data. Best of all, Big Hammer gives you one place to manage it all.

No more multiple pools and methods of data maintenance. No more third-party consultants. No more data headaches. Big Hammer is your complete data solution.

1. Big Hammer Certified GDSN Data Pool
   Supply chain data currently defined by GS1-GDSN standards.
2. Big Hammer Hardlines Marketing Data Pool
   Product content enriched with images, product attributes, specifications, warranty information, buyer’s guides - the essential data not collected by the GDSN. Everything you need to promote your products online, in-store and in print.
3. Big Hammer Private Data Pools
   Your shared retail-partnership data. This may include suggested retail cost, retail margin…the additional internal and supplier data that is needed to sell specific products in a specific retail environment.