As GS1 GDSN supplier compliance has become
vital to major retailers seeking to address data integrity issues, experienced
trading partners realize that GDSN is only part of the data picture. To
effectively manage and sell supplier products, retailers need comprehensive
data in three areas, with approximately one-third of the necessary data coming
from each source:
- GS1 GDSN Source Data Pool - 1/3 of required data
Data currently defined in the Global Registry
-
Marketing Data Pool - 1/3 of required data
Data not currently covered by the GDSN, including longer descriptions, targeted
bullet points, images and multiple languages
-
Private Data Pool - 1/3 of required data
Data that suppliers and retailers elect to share confidentially, such as costs,
product ids and pricing
Big Hammer Data provides for the total data needs of suppliers and
retailers by supporting all three data sources, offering a truly complete data
strategy to trading partners that is essential in today's competitive
marketplace.
The Need for Rich Marketing Content
In order for retailers to most effectively market products, their suppliers
must augment the global data attributes supported by GS1 with marketing data
that is simply not covered by the GDSN. Suppliers are faced with the challenge
of delivering their marketing content and images to the right retailer, at the
right time; and retailers must be poised to receive that critical marketing
data and put it to work selling product.
The solution is the Big Hammer Marketing Data Pool.
Big Hammer's Marketing Data Pool
Data such as longer descriptions, targeted bullet points, images and multiple
languages are all necessary to successful marketing, and successful marketing
means profit to both trading partners in the relationship. By making relevant,
descriptive marketing data available to customers, suppliers and retailers
alike have the potential to increase their sales exponentially.
Other data pools offer GDSN Source Data Pools, yet they give suppliers no means
to maintain the images and rich marketing copy that must be delivered to
multiple departments, in multiple languages, within their retailers'
organizations. Dealing with this predicament can be both costly and extremely
difficult to manage. However, where other data management providers fall short,
Big Hammer Data sets itself apart.
Big Hammer's Marketing Data Pool stores and manages each supplier's rich
marketing data in one location, with retailers being granted permission to
receive that data for relevant products. With Big Hammer, synchronized
marketing data is reliably and selectively delivered to subscribing retailers
through a secure, permission-based system that can be managed simultaneously
with our GS1 GDSN Source and Private Data Pools for comprehensive data
coverage.
Big Hammer's Marketing Data Pool and our exclusive Product Registry tool offer
advanced marketing benefits, including the ability to:
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Collect, maintain and export data 24/7 via a Web interface
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Gather and organize product information, including part descriptions, SKUs, and
any other product attributes
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Manage images and rich marketing copy
-
Support multilingual needs, updating languages at the click of a button
Big Hammer's Marketing Data Pool is simply the most effective system to manage
critical marketing data. benefit from the convenience of a single-source data
management partner.
Big Hammer's Single-Source Solution
To be competitive, suppliers and retailers need comprehensive data management
that accounts for all the necessary data sources, ensuring miscommunication is
minimized and profits are maximized across enterprises and between
organizations. Big Hammer Data is the one-stop source for total data
management made easy. Only Big Hammer handles all global, marketing and private
data requirements for complete and comprehensive coverage, saving trading
partners time, money and frustration while delivering reliable, synchronized
data on demand.
Contact Big Hammer Data today for a comprehensive data management
strategy.
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